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Hair festival 2025


At the heart of ILLUME are two creative duos, teaming up to showcase the perfect synergy between shape and color. Each pair will bring their own artistic vision, blending precision techniques with fresh, wearable results:


 Katy Reeve & Carolyn Gahan Andrew Cobeldick & Mikelah-Jayde Riley





Drawing inspiration from Joico’s 50-year legacy, these teams will take iconic techniques that have defined decades of hairdressing and reimagine them with a fresh, modern perspective. Expect a contemporary take on timeless styles, where structure, movement, and luminous color placement come together to create looks that are both refined and forward-thinking. Bringing it all together are industry icons Kerrie Di Mattia and Duncan Richards, who will guide the session as MCs.


With a focus on real-world salon techniques, ILLUME is both an artistic showcase and an educational experience, giving stylists fresh inspiration and practical techniques they can apply immediately.


Expect a visually stunning session, where technical mastery and artistic expression come together to create modern, salon-ready looks with impact.




 
 
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