Joico Hosts Exclusive VIP Event at The Crown Sydney

Joico recently hosted an exclusive VIP event at The Crown, Sydney, treating 25 of their top partner salons to an unforgettable experience. This event was a perfect blend of education, luxury, and networking, celebrating the artistry and innovation Joico brings to the hair industry.

A Day of Inspiration and Elegance

The day began with a luxurious five-star luncheon, providing guests the opportunity to connect with Joico’s Australian and New Zealand ambassadors. Amid the elegant setting, the highlight of the event was a look-and-learn session by none other than Joico’s Global Artistic Director, Richard Mannah.

Live Model Demonstrations

Richard Mannah captivated the audience with two stunning live model demonstrations:

• Look 1: A vibrant pink, 90’s-inspired layered bob that masterfully combined bold colour and a feminine cut.

• Look 2: A sandy blonde style featuring face-framing highlights and a perfectly blended root shadow for a soft, yet striking finish.

Both looks showcased Richard's expertise and the versatility of Joico's colour range, leaving attendees inspired to push their creative boundaries.

A Celebration of Craftsmanship

This exclusive event not only highlighted the artistry of hairdressing but also reinforced Joico’s commitment to supporting their partner salons with world-class education and inspiration.

Credit: Mocha Group

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